Simultaneously to working on APT project our Polish partner, INNEO, is involved in another project that aims at similar objectives.
The subject of IGEN project is the cooperation between two main actors on the future labour market – members of generation Z and employers. The main goal of the project is to try and close the gap between employers and youth, building up cooperation between the two major players of job markets and creating an effective and successful work environment.
The motivation for developing the project was the fact that the companies face several challenges due to changes in labour market trends, such as a trend of labour demand exceeding labour supply in the near future, or the already three different generations (baby boomers, X and Y) present in the labour market augmented with the new generation, so called Gen Z, recently entering the job market with whole new expectations, and so little known about.
The two main target groups of our project therefore are companies who already, or will have gen Z employees, and members of gen Z, with the aim of harmonizing the needs of both sides, and bringing effective solutions to help them be more prepared for the new ways of cooperation.